MSNBC buys Newsvine

MSNBC.com has bought Newsvine, a small user-based news Web site.

MSNBC.com reporter Alex Johnson wrote,

With just more than a million monthly users, Newsvine not only is dwarfed by its new parent, which attracts more than 29 million users a month, but it also widely trails such competitors in the news-social media field as Digg.com, Reddit.com and the latest incarnation of Netscape.com as a social news site.
But the site has generated significant buzz since its launch in March 2006 because of its inventive merger of mainstream reporting from The Associated Press and ESPN; the contributions of individual users, who are paid for their writing; and the social media model of user-driven ranking of the news.

Newsvine.com will remain a separate news Web site and was acquired for an undisclosed sum, according to lostremote.com.

The Web site is the first purchase within the Microsoft/NBC’s 11-year history, according to msnbc.com.

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~ by aldn on October 7, 2007.